If you’ve looked at Woodpecker’s pricing page and thought $35/month sounded reasonable, then discovered you also need LinkedIn automation at $29/month per account, an Agency Panel at $27/month per client, Lead Finder credits starting at $28/month, and extra warm-up slots at $5 each, you know that contact-based pricing can hide many line items behind a clean headline number.
Woodpecker built its reputation as a deliverability-focused cold email platform after its founding in Wrocław, Poland in 2015. The company trades on the Warsaw Stock Exchange (ticker: WPR) and serves 4,500+ B2B clients across 110 countries, processing 9 million emails per month. Every paid plan includes unlimited team members, unlimited connected email accounts, free email verification, and adaptive sending. But once you move beyond basic cold email into LinkedIn outreach, lead prospecting, agency management, or API integrations, each capability becomes a separate add-on with its own monthly charge.
We analyzed Woodpecker’s pricing tiers, add-on structure, and how costs scale. Woodpecker’s pricing is likely a good fit if:
- Your outreach is primarily cold email, where the base plan includes the most valuable features at no extra charge
- You want unlimited team members and email accounts without per-seat fees, which most competitors charge for
- Your monthly contacted prospect count is predictable, making contact-based billing easy to budget
- You value deliverability tools (verification, warm-up, inbox rotation, adaptive sending) bundled into the base price
- You’re willing to pay for add-ons selectively rather than an all-in-one subscription you may not fully use
However, Woodpecker’s pricing may not be the right fit if:
- You need LinkedIn automation as part of your core workflow, since it costs $29/month per connected LinkedIn account on top of the base plan
- You run large prospect lists with high monthly contact volumes, where the $7-per-100-contacts rate adds up fast
- You want analytics, pipeline attribution, or AI-driven performance insights, which Woodpecker does not offer
- You’re an agency that needs the Agency Panel, White Label reporting, and multiple add-ons, where stacked costs can push the total bill well above the base price
- You need API access included in your plan rather than as a separate paid add-on
Want to see the plans for yourself? Check Woodpecker’s pricing here. Otherwise, read on for our full breakdown.
Woodpecker Pricing Summary
| Woodpecker | |
|---|---|
| Free Plan | 500 contacted prospects/month - 6,000 emails/month - 2 warm-ups - 400 Lead Finder credits - Unlimited team members |
| Entry Paid Plan | $35/month for 500 contacted prospects - All core features - Unlimited email accounts |
| Scaling Rate | $7 per 100 contacted prospects - Tiers from 2,000 to 1,000,000+ prospects/month |
| Annual Discount | 33% off (pay for 8 months, get 12) |
| Best For | B2B sales teams and lead gen agencies that prioritize email deliverability and need unlimited seats without per-user fees |
Woodpecker Pricing: In-Depth Overview
Woodpecker uses a contact-based pricing model built around two paired metrics: contacted prospects (monthly) and stored prospects (running cap). There is no per-seat or per-user charge. Team members, connected email accounts, and A/B tests are all unlimited and free on every paid plan.
A “contacted prospect” is any prospect the system has acted on within a campaign, including email validation, sending an email, or running a task. If the same prospect appears in two campaigns, it counts twice. Follow-up messages within the same campaign do not count toward this limit. The contacted prospect allowance resets monthly on the billing date. Unused contacts do not carry over.
The platform offers three named tiers (Starter, Growth, and Scale) with multiple volume sub-tiers within each. The published rate is $7 per 100 contacted prospects on a monthly basis, with tiers scaling from 500 to over 1,000,000 contacted prospects per month. Add-ons for LinkedIn automation, the Agency Panel, Lead Finder credits, and API access bill separately.
Woodpecker Free Plan: $0/Month (Permanent)
| Feature | Details |
|---|---|
| Price | $0/month |
| Contacted Prospects | 500/month |
| Emails | 6,000/month |
| Stored Prospects | 2,000 |
| Warm-up Slots | 2 |
| Lead Finder Credits | 400/month |
| Email Accounts | Unlimited |
| Team Members | Unlimited |
Woodpecker’s free plan is a permanent, functional account, not a time-limited trial.
It includes 500 contacted prospects per month, 6,000 emails, 2 warm-up slots, and 400 Lead Finder credits. All core features are accessible: inbox rotation, adaptive sending, condition-based campaigns, centralized inbox, domain audit, and catch-all email verification. Unlimited team members and email accounts come included.
| Free Plan Pros | Free Plan Cons |
|---|---|
| ✅ Permanent, not time-limited | ❌ 500 contacted prospects may be tight for active outreach |
| ✅ Unlimited team members and email accounts | ❌ Only 2 warm-up slots |
| ✅ All core features included | ❌ 2,000 stored prospect cap |
| ✅ 400 Lead Finder credits/month | ❌ No LinkedIn automation |
The Bottom Line 👉 The free plan works for solo founders or small teams running low-volume, targeted outreach. If your monthly prospect list stays under 500, you can run campaigns indefinitely without paying.
Woodpecker Paid Plans: $35/Month and Up
| Contacted Prospects/Month | Estimated Monthly Price | Annual Equivalent (33% off) |
|---|---|---|
| 500 | $35 | ~$23 |
| 2,000 | ~$140 | ~$93 |
| 4,000 | ~$280 | ~$187 |
| 8,000 | ~$560 | ~$373 |
| 10,000 | ~$700 | ~$467 |
| 25,000 | ~$1,750 | ~$1,167 |
| 100,000 | ~$7,000 | ~$4,667 |
Woodpecker’s paid plans follow a flat rate of $7 per 100 contacted prospects. The entry paid tier starts at $35/month for 500 contacted prospects. From there, tiers scale through 2,000, 4,000, 8,000, 10,000, 15,000, 20,000, 25,000, 30,000, 40,000, 60,000, 80,000, 100,000, up to 1,000,000 and unlimited. Annual billing saves 33%, paying for 8 months while receiving 12.
Every paid plan includes the same core feature set. There are no feature gates between tiers; the only variable is how many prospects you can contact per month. The $35/month plan has the same deliverability tools, campaign features, and team access as a plan ten times its price.
| Paid Plans Pros | Paid Plans Cons |
|---|---|
| ✅ Same features at every tier | ❌ Linear pricing means no volume discounts |
| ✅ Unlimited email accounts and team members | ❌ Costs scale directly with prospect volume |
| ✅ 33% annual discount available | ❌ Dual-prospect metric (contacted + stored) adds billing complexity |
| ✅ Mid-cycle upgrades are prorated | ❌ Unused monthly contacts don’t roll over |
The Bottom Line 👉 The base plan pricing is straightforward, but the flat per-contact rate means high-volume senders pay proportionally more with no volume discount. Woodpecker saves you money on seats and email accounts, not on contact volume.
LinkedIn Outreach Add-On: $29/Month Per Account
| Feature | Details |
|---|---|
| Price | $29/month per LinkedIn account |
| Action Types | Profile visits, connection requests, direct messages, InMail |
| A/B Testing | Up to 5 variants per LinkedIn step |
| Daily Limits (Basic) | 80 profile visits, 25 connection requests, 50 DMs |
| Daily Limits (Sales Navigator) | 500 profile visits, ~30 connection requests, 250 DMs |
| Availability | Not included in free trial |
LinkedIn automation lets you add profile visits, connection requests, direct messages, and InMail directly into your email sequences. Actions fire between 8 AM and 6 PM on weekdays in your campaign timezone. A connection request condition enables branching: if a prospect accepts, the sequence routes them to a LinkedIn DM; if they don’t, it routes them to an email follow-up.
| LinkedIn Add-On Pros | LinkedIn Add-On Cons |
|---|---|
| ✅ Built into the campaign sequence builder | ❌ $29/month per account adds up with multiple senders |
| ✅ Condition-based branching on connection acceptance | ❌ Not available during free trial |
| ✅ A/B testing on LinkedIn messages | ❌ Requires temporarily disabling LinkedIn 2FA during setup |
| ✅ LinkedIn replies visible in Woodpecker inbox | ❌ Daily limits depend on your LinkedIn account tier |
The Bottom Line 👉 At $29/month per account, LinkedIn automation is a real cost for teams running multiple LinkedIn profiles. A team with 5 LinkedIn accounts pays $145/month before any email contacts are counted.
Agency Panel: $27/Month Per Active Client
| Feature | Details |
|---|---|
| Base Price | $27/month per active client |
| White Label Add-On | $5/month per active client |
| Client Roles | Admin, Owner, Authorized Team Member, Guest Viewer |
| Key Features | Unified client dashboard, global domain blacklisting, deliverability monitoring, white-label notifications |
The Agency Panel is a separate dashboard for managing all client accounts, campaigns, and reports from one place. It includes guest viewer access for clients, white-label notification emails by default, 24/7 deliverability monitoring with CSV/PDF export, and a dedicated Agency API. Clients connect their own mailboxes via invitation link, so no password sharing is required.
| Agency Panel Pros | Agency Panel Cons |
|---|---|
| ✅ Dashboard built for agencies | ❌ $27/month per client means 10 clients = $270/month for the panel alone |
| ✅ No per-seat charge for agency team members | ❌ White Label adds another $5/month per client |
| ✅ Guest viewer access for clients included | ❌ Stacks on top of base plan + any other add-ons |
| ✅ Global blacklisting across all clients | ❌ Per-active-client billing means costs fluctuate with client count |
The Bottom Line 👉 The Agency Panel is one of the most complete agency management layers in the cold email category, but per-client billing means agencies need to factor this into their service pricing from day one. An agency with 20 active clients pays $540/month for the panel alone ($640 with White Label), before any prospect contacts or other add-ons.
Lead Finder Add-On: 400 Free Credits + Paid Tiers
| Credit Action | Cost |
|---|---|
| View a company | 2 credits |
| View a lead | 1 credit |
| Find (enrich) an email address | 1.5 credits |
| Monthly Package | Price |
| 400 credits (included free) | $0 |
| 2,000 credits | $28/month |
| 6,300 + 300 bonus credits | Higher tiers available |
| 8,400 + 400 bonus credits | Higher tiers available |
| 12,960 + 960 bonus credits | Higher tiers available |
Woodpecker’s Lead Finder gives you access to a 1 billion+ contact database directly inside the platform. Every plan includes 400 free credits per month (enough for roughly 266 leads depending on usage).
You spend credits when viewing companies, viewing leads, or enriching email addresses. Credits do not roll over to the next billing cycle. The system recognizes leads already in your database and charges no credits for duplicates.
| Lead Finder Pros | Lead Finder Cons |
|---|---|
| ✅ 400 free credits/month on every plan | ❌ Credits don’t roll over |
| ✅ Built directly into the app (no export/import cycle) | ❌ No native lead enrichment (technographic, intent, job change signals) |
| ✅ Duplicate protection saves credits | ❌ Paid tiers start at $28/month for 2,000 credits |
| ✅ Company-first and lead-first search modes | ❌ Woodpecker calls it “only a search engine,” with per-account search quotas |
The Bottom Line 👉 The free 400 credits make Lead Finder a useful prospecting tool for low-volume users. But teams sourcing hundreds of leads per month will move to paid tiers quickly, adding another recurring line item to the Woodpecker bill.
Where Woodpecker’s Pricing Falls Short
Woodpecker’s base plan is priced well for what it includes, especially with unlimited seats and email accounts. But the pricing model creates friction in three ways that affect total cost:
Add-On Stacking Inflates the Real Price
- The $35/month headline is accurate for basic cold email, but a typical agency workflow (base plan + Agency Panel + LinkedIn + Lead Finder + extra warm-ups) can reach several hundred dollars per month
- Multiple Capterra reviewers call the add-on model “complicated” and “more expensive than it first appears”
- Each add-on bills on its own metric (per LinkedIn account, per active client, per credit pack, per warm-up slot), making total cost hard to predict
No Volume Discounts on Contact Pricing
- The flat $7 per 100 contacted prospects rate applies at every tier
- A user contacting 10,000 prospects pays the same per-contact rate as someone contacting 500
- High-volume senders have no path to a lower unit cost, unlike competitors that offer declining per-unit pricing at scale
Source: Woodpecker
Contact-Based Billing Has Edge Cases
- A prospect appearing in two campaigns counts as two contacted prospects, which can inflate usage for teams running reactivation or multi-offer sequences
- Unused monthly contacts don’t carry over, so irregular senders pay for capacity they don’t use
- The paired metric (contacted prospects and stored prospects) means you need to track two limits, not one
If any of these are deal-breakers for your workflow, several alternatives in the same category are worth considering.
Woodpecker Free Plan and Free Trial
Woodpecker offers two distinct no-cost entry points, which is uncommon in the cold email category.
Free Plan ($0/month, permanent): A functional ongoing plan with 500 contacted prospects per month, 6,000 emails, 2,000 stored prospects, 2 warm-up slots, and 400 Lead Finder credits. All core features are included: inbox rotation, adaptive sending, condition-based campaigns, email verification, domain audit, and centralized inbox. Unlimited team members and email accounts. This is not a trial. It does not expire.
14-Day Free Trial: For users who want to test paid-tier features, the trial lasts 14 days or until 100 messages are sent, whichever comes first. No credit card is required. It includes all features except LinkedIn automation. You can extend the trial from within the app. When it ends, Woodpecker pauses campaigns and eventually deletes the account unless you buy a subscription.
The free plan works for ongoing outreach at low volumes. A solo founder running targeted campaigns to fewer than 500 prospects per month can use Woodpecker indefinitely without paying. The 14-day trial suits teams that want to test the full feature set before committing to a paid tier.
Woodpecker Pricing for Different Team Sizes
How Woodpecker’s costs scale depends less on team size and more on how many prospects you contact each month. Since every plan includes unlimited team members and email accounts, adding people to your account is free.
The cost drivers are prospect volume and which add-ons you need.
- Solo Founder (500–2,000 prospects/month)
A solo operator running targeted cold email can start on the free plan ($0/month for 500 prospects) and stay there until volume grows. Upgrading to the paid 500-contact tier costs $35/month, or roughly $23/month on annual billing.
At 2,000 contacts per month, expect roughly $140/month (or ~$93 annually). Add $29/month if LinkedIn outreach is part of the workflow. Realistic monthly spend: $0–$170.
- Small Team (2,000–8,000 prospects/month)
A 3–5 person sales team benefits most from Woodpecker’s unlimited seats. At 4,000 contacted prospects, the base cost is roughly $280/month ($187 annual).
If the team connects 2–3 LinkedIn accounts, add $58–$87/month. Extra warm-up slots for additional mailboxes cost $5 each. Realistic monthly spend: $200–$450.
- Lead Gen Agency (5,000+ prospects/month across clients)
Agencies face the most complex cost picture. The base plan for contact volume, the Agency Panel ($27/month per active client), LinkedIn accounts, Lead Finder credits, and White Label reporting all stack.
An agency with 10 active clients, 5,000 monthly prospects, and 3 LinkedIn accounts might pay: ~$350 base + $270 Agency Panel + $87 LinkedIn + $28 Lead Finder = roughly $735/month. Realistic monthly spend: $400–$1,500+, depending on client count and add-on usage.
Source: Woodpecker
- Mid-Market Sales Team (10,000–25,000 prospects/month)
At these volumes, the flat $7/100 rate means the base plan alone costs $700–$1,750/month. Annual billing reduces this by 33%, but the total is still substantial. Teams at this scale should compare Woodpecker’s total cost (base + add-ons) against competitors that offer volume discounts or flat-rate pricing at higher tiers. Realistic monthly spend: $800–$2,500+.
Is Woodpecker Worth the Price?
Woodpecker’s pricing makes the most economic sense when you value what’s included for free and don’t need many add-ons.
⬆️ Where the value is strongest:
The core cold email feature set (unlimited email accounts, unlimited team members, free email verification via Bouncer, adaptive sending, inbox rotation, condition-based campaigns, warm-up slots, domain audit) is included on every plan, including the free tier.
For a team of 5 running cold email from 20 mailboxes, Woodpecker charges $35/month at the entry level. A competitor charging per seat or per mailbox could cost 3–5x that for the same setup.
The free plan is strong. At 500 contacted prospects, 6,000 emails, and unlimited seats and accounts per month, it’s one of the most functional free tiers in the cold email category.
⬇️ Where the value weakens:
The flat per-contact rate offers no reward for higher volume. A user contacting 50,000 prospects per month pays $3,500/month at the same $7/100 rate as someone paying $35 for 500. Competitors with declining per-unit rates or flat-rate pricing at scale can be cheaper for high-volume senders.
The add-on structure means the real price of Woodpecker often exceeds the headline number. An agency running multichannel campaigns with LinkedIn, the Agency Panel, White Label, extra warm-ups, and Lead Finder credits can spend 3–5x the base plan cost. The pricing page lists all add-ons, but you need to calculate the total carefully before committing.
Reporting and analytics remain a weak point relative to the price. Users paying $500+/month may expect conversion attribution, statistical significance on A/B tests, or AI-driven performance recommendations. Woodpecker offers none of these.
Source: Woodpecker
Woodpecker Alternatives
If Woodpecker’s add-on stacking, flat per-contact rate, or reporting limitations don’t fit your situation, several other cold email platforms cover overlapping territory with different strengths:
Instantly. Worth comparing if your primary concern is cost per email sent rather than per prospect contacted. Instantly’s flat-rate plans include unlimited email accounts and appeal to solo founders and small teams who prioritize fast campaign setup and high-volume sending over agency tools.
Smartlead. Built for agencies and high-volume operators. Smartlead’s flat-rate pricing includes inbox rotation and client management without per-client add-on charges. If Woodpecker’s Agency Panel pricing at $27/month per client is a friction point, Smartlead’s approach to multi-client management is worth evaluating. → Try Smartlead on a special offer here!
Apollo. A combined prospecting database and outreach platform. Apollo bundles a large B2B contact database, email sequencing, and basic LinkedIn outreach into a single subscription. If you’re paying for Woodpecker’s base plan plus Lead Finder credits plus LinkedIn automation, Apollo’s bundled approach may offer better value.
Lemlist. Focuses on creative personalization, including personalized images and video in cold email sequences. If your outreach strategy depends on visual personalization rather than deliverability tools, Lemlist targets a different angle than Woodpecker.
Mailshake. A simpler cold email tool that bundles phone dialer capabilities alongside email sequences. If your team needs phone outreach integrated with email (a channel Woodpecker lacks), Mailshake addresses that gap directly. → Try Mailshake on a special offer here!
Each is worth a closer look depending on your contact volume, add-on requirements, and whether you prioritize deliverability tools, agency management, or bundled prospecting.
Final Verdict: Woodpecker Pricing
Woodpecker is a deliverability-focused cold email platform for B2B teams that want unlimited seats and email accounts without per-user fees.
Its core strength is what every plan includes for free: email verification, adaptive sending, inbox rotation, warm-up, and condition-based campaigns. The free plan at 500 contacted prospects per month is one of the most functional in the category, and the 14-day trial lets you test paid features with no credit card required.
The pricing model works best for teams whose outreach is primarily cold email, whose monthly prospect volumes are steady, and who don’t need every add-on.
If your workflow stays within the base plan, Woodpecker delivers good value. If you need LinkedIn automation, the Agency Panel, Lead Finder credits, and API access, calculate the total before committing. The stacked add-ons can push the monthly bill well beyond the headline price.
Get started with Woodpecker here.
Woodpecker Pricing FAQ
Is Woodpecker free to use?
Yes. Woodpecker offers a permanent free plan with 500 contacted prospects per month, 6,000 emails, 2,000 stored prospects, 2 warm-up slots, and 400 Lead Finder credits. It includes unlimited team members and email accounts.
This is not a trial; it does not expire. There is also a separate 14-day free trial for testing paid features, which requires no credit card and includes all features except LinkedIn automation.
How much does Woodpecker cost per month?
Woodpecker’s base pricing starts at $35/month for 500 contacted prospects, scaling at $7 per 100 contacted prospects. Annual billing saves 33% (paying for 8 months while receiving 12). The base plan cost depends entirely on how many prospects you contact per month.
Add-ons for LinkedIn ($29/month per account), Agency Panel ($27/month per client), Lead Finder ($28+/month), and extra warm-ups ($5/month per slot) bill separately.
What does “contacted prospects” mean in Woodpecker’s billing?
A contacted prospect is any prospect the system has acted on within a campaign, including email validation, sending, or running a task. If the same prospect appears in two separate campaigns, it counts as two contacted prospects. Follow-up messages within the same campaign do not add to the count. The contacted prospect limit resets monthly on your billing date, and unused contacts do not carry over.
Does Woodpecker charge per user or per email account?
No. Every Woodpecker plan, including the free tier, includes unlimited team members and unlimited connected email accounts at no additional cost. This is one of Woodpecker’s biggest pricing advantages over competitors that charge per seat or per mailbox.
Does Woodpecker offer annual billing discounts?
Yes. Annual plans save 33%, which Woodpecker describes as paying for 8 months and receiving 12. For example, the $35/month entry plan drops to roughly $23/month when billed annually. The discount applies to the base plan cost. Add-on pricing (LinkedIn, Agency Panel, Lead Finder) may have separate billing terms.
Can I pause my Woodpecker account instead of canceling?
Yes. Pausing reduces the monthly fee to $10/month. Woodpecker disables sending, but preserves all data and settings.
One caveat: if you purchased domains or mailboxes through Woodpecker’s integrated providers and did not remove them before pausing, those costs continue on top of the $10 pause fee.
What is Woodpecker’s refund policy?
Woodpecker refunds charges only if you request within three days and have not used the account (no prospects processed, no emails sent). Dissatisfaction with results, restrictions from third-party email providers, or issues from third-party integrations are excluded from refund eligibility.
What happens if I exceed my contacted prospects limit?
Woodpecker does not charge automatic overage fees. When you reach your contacted prospects limit for the month, campaigns stop sending new opening emails until either the limit resets on your next billing date or you upgrade to a higher tier. Mid-cycle upgrades are prorated, so you pay only the difference between your current and new tier for the remainder of the billing period.